Resources: University Library’s MarketLine Business Information Center
Access the University Library’s MarketLine Business Information Center and select an industry rival to the company used in the Internal Risk Assessment and External Environment Papers from the following:
o Wal-Mart Stores, Inc. rival Target Corporation
o Jet Blue Airways Corporation rival Delta Airlines, Inc.
o Hewlett-Packard Company rival Dell Inc.
o Home Depot rival Lowe’s Companies Inc.
Prepare an 8- to 10-slide PowerPoint® presentation evaluating the rival companies’ business competition strategies.
- Identify the type of business level strategy each firm is using and evaluate its effectiveness. Consider cost leadership, differentiation, focused cost leadership, as well as integrated cost leadership and differentiation.
- Determine the role industry competitive dynamics have in choosing those strategies.
- Reference your readings and at least two other sources, including MarketLine, the Internet, or other properly cited sources.
Format your paper according to APA standards.
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