Resources: IBIS World Database MarketLine Business Center
Access the IBIS World Database or MarketLine Business Center in the University Library and research the industry for the company you selected for the Internal Risk Assessment Paper.
o Wal-Mart Stores, Inc. – dollar and variety stores in the United States or discount, variety, and general merchandisers
o Jet Blue Airways Corporation – domestic airlines in the United States
o Hewlett-Packard Company – computer and peripheral manufacturing in the United States
o Home Depot – home improvement stores in the United States
Prepare a 1,750- to 2,100-word paper regarding the external business environment.
- Analyze the external business market and its influence on the firm’s strategic business continuity plan.
- Include analysis of general, industry, and competitor environments.
- Explain the role of business ethics in gathering competitor intelligence.
- Reference your readings and at least four other sources, including MarketLine, IBIS World, the Internet, the Electronic Reserve Readings, or other properly cited sources.
Format your paper according to APA standards.
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